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The emphasis on developing effective online branding has significantly increased among organizations in the current era, which is characterized by an intensifying digital business environment. The acknowledged importance of such branding in influencing customer purchase decisions can be attributed to this recent interest. An investigation into this nexus has significant relevance and motivation for modern business entities given its many dimensions. ……………………………………
Online branding campaigns are thought to be a multi-faceted effort that includes elements like brand awareness, brand image, and Digital Media Buying brand reputation in order to influence customer purchase decisions. These entities interact and relate to one another to create a complete mental image of the brand Digital Marketing Trends in consumers ‘ minds, which then has an effect on their purchasing decisions. Organizations are gradually moving away from merely eye-catching branding strategies to more strategic, value-centric approaches in an effort to create a credible and personally appealing image in consumer cognition after becoming aware of this influence. …………………………………….
{The introduction and penetration of online platforms have essentially ushered an extensive range of goods and services into easily accessible realms while reflecting on the digital metaphor of” the world at one’s fingertips.”|The introduction and penetration of online platforms have essentially ushered an enormous array of goods and services into easily accessible realms while reflecting on the digital metaphor of” the world at one’s fingertips.”|The introduction and paid search advertising penetration of online platforms have essentially ushered an extensive range of goods and services into easily accessible realms, reflecting on the digital metaphor of” the world at one’s fingertips.\
